Purpose of investment
To manufacture and market a range of garments aimed at older pepple
Investment package: Start & Grow
Social outcomes:, Citizenship and community
In 2016 Feel the Warmth received an investment of £60K from Resilient Scotland to cover the costs associated with moving in to new commercial premises and working capital to allow the business to grow.
Feel the Warmth address an all too familiar issue; that many elderly people are suffering as they are having to make a choice between heating their home and eating. Having designed an innovative range of high performance heated wearable clothing, Feel the Warmth hope to address the effects of cold weather, helping the elderly and vulnerable stay warm and mobile.
Their signature product is a heat belt. It’s safe to use, and as well as keeping people warm it provides a multitude of therapeutic benefits, including providing effective pain relief and increasing blood flow.
Jean and John Rooney, the husband and wife team behind Feel the Warmth, initially developed the product, and to ensure that they are taking advantage of advances in technology, they are currently working with researchers at Heriot Watt University to further improve the battery technology.
Feel the Warmth hope that, as knowledge of their brand rises and sales increase, they will be able to use the profit generated to provide free products for those most at risk. This will enable them to address a huge social problem, whilst creating stable jobs for local people.
A successful new venture has been the placement of the product in 10 mobility shops across West Central Scotland. Over the coming months they hope to be stocked in 40 shops. Feel the Warmth have also partnered with UK charity Scleroderma and Raynauds UK (SRUK) to make the product available via their website.
Jean Rooney Managing Director said “The team at Resilient Scotland have been a great support, they have believed in what we have been doing from the beginning, offering advice and help along the way.”
She continues; “I attended Resilient’s first symposium in April 2017, and this was a game changer, giving me the confidence to go out and speak to people about our work and creating interest in not only our product but also the social aims of our company.
We are passionate about our product and know that the potential market for us is huge, and with an ever increasing elderly population this can only rise. Hopefully 2018 will be our year “